Omran, a government-owned company, was created for the sole purpose of expanding tourism and infrastructure development in Oman. Omran participated in the Urban Land Institute’s global real estate conference, held on February 13, 2008 in Dubai, that focused on “Building a Sustainable Future: Trends, Opportunities, and Challenges.” The presentation by Omran CEO, Wael Al Lawati, reflected their, “deep commitment to sustainable tourism whilst preserving the environment and natural sanctuaries in the Sultanate. By embracing all segments of the industry with the development of guidelines and criteria that seek to reduce environmental impacts, particularly the use of non-renewable resources, in addition to measurable benchmarks, we can improve tourism’s contribution to the national economy and sustainable development.” As an emerging industry, tourism is expected to grow steadily on account of the country’s cultural heritage, natural attributes and modern metropolis. Additionally, the Arabian Peninsula exhibits growing awareness and interest from the international community, most notably from the thriving tourism sector in neighboring Dubai, United Arab Emirates. As noted in case studies worldwide, effective sustainable tourism development occurs with government participation. The Oman government’s vested interest in the industry indicates strategic and positive progression towards sustainability. This is an upcoming region in sustainable tourism worth keeping an eye on!

Country highlights:

• Location: Located in the SE corner of the Arabian Peninsula and is bordered by the United Arab Emirates (UAE), Kingdom of Saudi Arabia, Republic of Yemen, the Strait of I Hormuz and Arabian Sea.

• Major cities: Muscat (capital), Nizwa and Sohar

• Economy: Finance, oil and gas, trade, agriculture, livestock, mineral and water resource sectors

• Wildlife: Oman is home to indigenous animals such as the Arabian leopard and the Arabian Oryx, both of which are classified as endangered species. Across the Sultanate, nature reserves have been established to protect habitats and other mammals including the leopard, gazelle, taher, ibex, desert foxes and wild cats.

• Birds: Approximately 400 species of birds (i.e. Nightjar and White Stork)

• Marine life - 22 whale and dolphin species; exotic fish and coral are prevalent particularly near Ras al-Jinz, Hallaniyat Islands and the Dimaaniyat Islands

• Cultural heritage sites: Numerous forts and castles such as; Al Hazm Castle, the country’s most famous Forts of Jalali and Mirani, UNESCO World Heritage Site of Bahla Fort and Jabrin Fort

• Culture: Roots derives from Ibadhism, a form of the Islamic religion; famous for purebred Arab horses; traditional folk songs and dances performed at festivals (such as the Omani Song Festival); traditional Dhow and other sailing vessels.